Commercial characteristic: GardX Group launches in the present day as automotive retail undergoes dramatic change

Commercial characteristic from GardX Group

Famend world automobile safety model GardX Safety has consolidated its companies and in the present day relaunches as GardX Group with new model and group web sites, a digital-first technique, and ambitions to turn out to be the world’s main value-added merchandise (VAP) supplier in response to the altering automotive retail panorama.

With twentieth anniversary celebrations on the horizon in 2023, the group has centered on its three core pillars – automobile safety, insurance coverage merchandise and digital options, creating GardX Defend, GardX Guarantee and GardX Interact beneath the GardX Group banner. By constructing this uniquely built-in providing for shoppers, GardX goals to leverage its trusted worldwide popularity, while shaping its enterprise to make sure companion sellers and OEMs proceed to thrive in an more and more dynamic and quickly evolving trade.

GardX Group CEO Billy Coutin mentioned: “The title GardX has turn out to be synonymous with automobile safety all around the world. We’re extremely pleased with that popularity. However we’re equally conscious that such a robust affiliation has traditionally prevented the trade from appreciating the sheer breadth of experience provided to dealerships and OEMs by way of a partnership with GardX.”

“After spending time speaking to each our groups and our trusted companions, we’ve centered on rationalising our model, forging three clear choices beneath the GardX Group title. We consider these three core pillars of our new proposition have created a world-first, that may present a singular, absolutely built-in and digitally enabled worth proposition that may solely profit our consumer companions. With the ever-changing automotive panorama and the potential headwinds which might be on the horizon, it’s vital we additionally evolve our firm to help our shoppers and their future necessities”

“Whereas GardX Defend will proceed to pioneer award-winning automobile safety options throughout the globe. We see GardX Guarantee persevering with its trajectory as one of many trade’s most safe and trusted insurance coverage choices. Equally, GardX Interact – previously Gasoline Digital – will present dealerships with a confirmed suite of performance-focused digital options that may drive leads and optimise gross sales throughout each client touchpoint.”

The group’s transformation features a transfer to a brand new, bigger workplace advanced, an growth of its 92-strong workforce by greater than 20%, and the introduction of recent knowledge and know-how options, in addition to the launch of its new on-line presence. 

That is the corporate’s first vital re-brand in additional than a decade affirming its positioning as a worldwide development companion for dealerships and OEMs throughout the automotive and motorbike sectors. By integrating its enterprise, GardX will guarantee its companion sellers and OEMs proceed to thrive in an more and more dynamic and quickly evolving setting.

For extra info on GardX Group, go to

Established in 2003 in Hampshire, UK, GardX Group is the world’s solely built-in companion for automobile safety, insurance coverage merchandise and digital options. Its multi award-winning Defend, Guarantee and Interact manufacturers presently assist to help the expansion aspirations of over 3,000 lively companions within the automotive and motorbike industries throughout 42 worldwide markets. The corporate’s world headquarters are based mostly in Portsmouth, UK, with worldwide places of work in Dubai, Australia, Czech Republic and USA.

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