Commercial characteristic from Motor Auction Group (MAG)
Director: Matthew Gill
Areas: Rotherham, Corby
Manufacturers: Motor Public sale Group, Flipit
Motor Auction Group has just lately made an acquisition. Inform us extra about that.
We’ve added a location in Corby, alongside our present public sale website in Rotherham. It had been operated by CD Public sale Group, that was acquired by SMH Fleet Options which, itself, was subsequently acquired by Cazoo. Corby goes to be completely operating timed auctions, so we’re at present doing a gentle launch the place bidders should purchase vehicles and provides us suggestions. Our precedence is to make the net platform as straightforward to make use of and the method as clean and clear because it probably will be.
Does this clearly mark a key second within the evolution of the enterprise’s on-line auctions, then?
Sure. We had been capable of leverage our comparatively small scale to react to the COVID-19 pandemic rapidly in 2020. James (MAG managing director James Tomlinson) and I had been capable of meet and get on-line gross sales up and operating inside days, when restrictions allowed, and we had been capable of reopen the halls equally rapidly. On-line gross sales have change into a big a part of our enterprise and in September we launched a brand new net platform. It permits consumers to log right into a ‘My Showroom’ space that includes car inspection particulars, imagery and every little thing they should know in regards to the vehicles they’re following. However, whereas we’re now pursuing that omnichannel strategy, we all know there’s nonetheless a spot for bodily gross sales and Rotherham will proceed to cater for that.
Will the expansion in timed on-line gross sales at Corby carry effectivity financial savings?
Probably. MAG has (23) logistics and storage amenities throughout the UK and there’s the potential to market vehicles remotely, with out shifting them to the bodily public sale website. Proper now, we do have automobiles at Corby and we’re eager to completely leverage its car preparation, physique store and imagery amenities.
How will MAG‘s progress, in what’s its seventy fifth yr, influence the way in which it offers with clients?
We’ll preserve that agility and velocity of response and private response to clients’ requests that our bigger opponents can’t match. We’re household run – that offers us autonomy and agility. If we have to drop every little thing and act quick to assist a buyer out, then we are going to.
Who’re MAG’s key clients?
Amongst our clients are Arnold Clark, Carshop, HPL, Shut Brothers Motor Finance and Blue Motor Finance to call a couple of. Resetting our technique to change into extra omnichannel and the Corby acquisition positioned us so as to add a number of new clients together with Vinci Leasing, Toomey Leasing and Hilton Car Leasing.
We perceive MAG has additionally innovated with the introduction of a automobile shopping for platform?
Flipit is one instance of how we’ve regarded to develop in keeping with market tendencies. Once more, we’re within the technique of fairly a gentle launch after being overwhelmed by the sheer quantity of enquiries generated after we launched the platform in January. It’s one other issue that might play a key half in our progress. MAG bought simply wanting 20,000 vehicles in 2021. This yr we’re hoping we are able to double that, however the focus stays on the standard and ease of service.
For extra data contact Zoe Sutton, Gross sales Director
T: 01709 919400
M: 07900 492788