Ben & Jerry’s Unilever combat exhibits dangers of ceding management

LONDON/BOSTON – Ben & Jerry’s authorized battle with Unilever sheds gentle on a problem affecting a rising variety of purpose-led manufacturers: the right way to preserve their id after being purchased by a serious client firm.

Multinational client teams have raced to snap up socially aware manufacturers lately, looking for to faucet right into a surge in demand amongst prospects for moral merchandise, often offered at a premium.

Underneath chief government Alan Jope, Unilever has added to a portfolio of “purposeful” manufacturers – from Paula’s Selection skincare merchandise that shun animal testing to sustainably-made dietary supplements from SmartyPants and Nutrafol.

In 2000, the corporate scooped up Ben & Jerry’s for…

Carry on studying: Ben & Jerry’s Unilever fight shows risks of ceding control

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