Citroën unveils redesigned ‘deux chevrons’ in new company id

Citroën franchisees throughout the UK will likely be getting ready to implement a brand new model id for the French carmaker after the revealing of a redesigned model of its iconic ‘deux chevrons’ emblem.

The Stellantis-owned carmaker launched a collection of pictures detailing components of the brand new company id (CI) this morning (September 27), revealed that the modifications mark a tenth evolution of its emblem in 103 years.

Its new CI will debut on a brand new idea automotive on the finish of September, earlier than being launched on new merchandise and ideas from mid-2023, Citroën mentioned.

No particular particulars got concerning the anticipated schedule for its roll-out throughout digital, dealership and company environments.

Citroën’s world model designer Alexandre Revert mentioned: “As we glance to the longer term, it was logical for us to shut the loop by coming again graphically to André Citroën’s first emblem which represented the real promise of inexpensive and modern mobility for all.

“Progressively transferring to a extra distinguished and visual model signature for our future designs is a big if refined evolution, the place the precision of the technical, practical chevrons are embraced by and contrasted with the heat and virtually human softness of the oval that surrounds them.”     

Citroën’s new model designs comply with a pattern for 2D logos already adopted by various manufacturers, together with BMW, Lexus, Toyota, Vauxhall and Volkswagen.

Many declare that the flat imagery is best suited to an age of digital retail.

Citroën’s sister model, Peugeot, unveiled its new CI back in February last year because it made a bid to maneuver “upmarket”.

Accompanying Citroën’s recent CI is a brand new model signature – “Nothing Strikes Us Like Citroën” – which, the model mentioned, will begin for use in company and product communications and actions.

It mentioned: “The brand new id took inspiration from extra intimate non-automotive manufacturers, together with cosmetics and attire, to convey a hotter expression of the model that’s simple on the eyes when skilled in several settings.

Citroën UK managing director Eurig Druce spelled out the brand’s three-year, mid-term Citroën Advance UK strategy in a model profile function with AM.

Automobile retailers within the community had been inspired to put aside their aggressive instincts to assist drive the model ahead as a group in his interview.

Current developments throughout the model have seen the introduction of “Truthful Pricing” and the electrification of its range, including all MPVs and the introduction of the zero-emissions Ami quadricycle.

Commenting Citroën’s new model id, chief government Vincent Cobée mentioned the time was proper for a brand new emblem because the carmaker launched into “most likely essentially the most thrilling chapter in our illustrious 103-year historical past”.

He added: “Our new id is a sublime image of progress as we transfer our prospects bodily in daring, forward-looking autos that problem conventional trade guidelines, and emotionally by guaranteeing their complete expertise – notably going electrical – is extra inexpensive, comfy, and fulfilling no matter their needs and desires.

“Our legacy of inspiring shoppers with daring and revolutionary autos is energising us to undertake a distinct, extra inclusive strategy to future household mobility, and we firmly imagine that prospects previous, current and future will agree that nothing strikes us like Citroën.”