An non-compulsory double-bed conversion for the Dacia Jogger MPV has been revealed as a part of the value-driven automobile model’s plans to create a extra rugged and sustainable future mannequin vary.
Twenty months on from a technique spelled out in guardian firm Renault’s Renaulution strategic plan Dacia chief government Denis Le Vot this week revealed a brand new set of core principals highlighting Dacia’s prioritisation of important options, strong automobiles designed for the outside, and new economical and ecological manufacturing options.
The presentation comes as UK Dacia franchisees begin to adopted a new corporate identity (CI), together with a brand new emblem, dealership format and new model colors.
It additionally coincides with the publication of the latest edition of AM Magazine, which options an in-depth OEM profile feature with Dacia UK brand director Luke Broad.
Spelling out Dacia’s key priorities, Le Vot stated: “Yr after yr, Dacia is attracting new clients who’re searching for what could also be most respected on this planet right this moment: the necessities. These new clients are aiming for a wise, accountable society and a special approach on vehicles. Automobiles you are feeling drawn to as a result of they’ve the content material, the consolation and the look, and are essentially the most reasonably priced by far. That’s Dacia. The necessities with out reducing corners, the design with out the additional value.”
Dacia has offered greater than 7.5 million vehicles up to now 18 years and ranks third in Europe for gross sales to non-public clients.
Yr-to-date to the top of August, Society of Motor Manufacturers and Traders (SMMT) data confirmed that its UK registrations have been up 83.2% at 17,216 as its market share soared to 2.46%.
In its newest model technique presentation Dacia revealed mannequin developments which set out the model’s future product course.
The brand new Jogger MPV – the market’s least expensive seven-seat car – will acquire the choice of a double mattress and an awning-style tent attachment to rework the cabin into in a single day lodging.
Dacia stated a household of 4 may very well be accommodated within the additions, which might be out there from 2023.
An off-road buggy-style Manifesto idea automobile, in the meantime, has delivered a extra hanging instance of Dacia’s new course.
Among the many doorless off-roaders options is a brand new system of to safe “quite a lot of helpful and modular equipment”, known as YouClip. The concept might be constructed into future Dacia fashions.
Manifesto additionally encompasses a removable headlight which can be utilized as a robust torch.
Revealing the main target of Dacia’s efforts to turn out to be greener, the model has dedicated to constructing on the 12% recycled plastic utilized in its Duster SUV to drive in the direction of the usage of 20% recycled plastics.
Sandero Stepway’s entrance bumper and can make use of Starkle, an environmentally pleasant recycled plastic compound as a part of this plan.