A set of traditional vehicles from BMW and Minis’ previous took centre stage as Dick Lovett Group formally opened its new premium automotive dealership in Melksham.
Autos loaned to the brand new facility by the AM100 retail group’s chairman, Peter Lovett, had been amongst 23 classics given the pink carpet remedy together with 500 VIP friends on the opening occasion final weekend.
A BMW Z1 roadster and the BMW Z8 recognized to many resulting from its look within the James Bond film The World shouldn’t be Sufficient lined-up up alongside a Morris Mini and a uncommon Mini pick-up within the new services sprawling aftersales facility.
Contained in the newly created showroom, in the meantime, trendy show vehicles together with the brand new BMW i7 electrical automobile (EV), BMW M4 and Mini John Cooper Works had been among the many stars of the present.
Dick Lovett’s launch occasion follows the competitors of its transfer from its earlier BMW/Mini retail website on Decrease Bristol Highway, Tub, to the brand new facility at Portal Highway, Bowerhill, Melksham.
Its former showroom in Bath is set to be transformed into housing and scholar lodging.
The brand new website, close to the Jaguar Land Rover (JLR) dealership it opened beside the A350 in 2017, options and 11-car BMW showroom and an seven-car Mini show.
The brand new design additionally will increase the franchised workshop’s area from 21 bays and two MOT bays to 27 bays and two MOT bays, whereas the variety of valet bays has elevated from six to eight.
Leon Vitti, head of enterprise at BMW/Mini Melksham, stated: “Our brand-new showrooms function BMW and MINI’s newest ‘Retail Subsequent’ showroom ideas, and a 29-bay workshop full with a state-of-the-art wheel alignment facility.
“Each our BMW and Mini showrooms are outfitted with the newest fashions, expertise, catered lounge bar facility, buyer enterprise suites and a lot extra.
“Trying to the long run, our new centres are absolutely sustainable together with a full PV resolution to provide power for the location.
“With the transfer in direction of all-electric motoring, we’re delighted to share that our new centres function a complete automobile charging resolution.”
Earlier this month AM reported that planning officers at Newport Metropolis Council had given the green light for Dick Lovett’s new flagship Porsche Centre in South Wales.
The showroom growth in Celtic Springs Enterprise Park, simply off Lakeside Drive, Coedkernew, close to Newport, may create 80 new full-time jobs and 20 part-time positions.
In July the group revealed that its had efficiently overcome a fireplace at its JLR dealership in Melksham, COVID-19 lockdown and the worldwide automotive provide slowdown to ship record financial results in 2021.
The Swindon-based group’s turnover exceeded £650 million mark for the primary time, rising 16.5% to £659.9m (2020: £566.2m) as its pre-tax earnings climbed 66%, from £14.7m to £24.4m within the 12-month interval to December 31, 2021.
