Former GForces CEO ‘steps apart’ from Automotive Transformation Group CPO function


Former GForces chief govt Giles Smith is about to step apart from his function as Automotive Transformation Group chief product officer following the appointment of Anson Moniz.

Smith will stay on the board of ATG after two years with the group fashioned via a merger of automotive ecommerce specialists GForces and Autofutura.

ATG’s present product director Moniz will turn into Automotive Transformation Group’s new CPO.

Moniz has been with the organisation for seven years as a part of 21 years within the automotive business. 

ATG stated that Smith would proceed to work carefully with Moniz and newly-appointed chief executive Tim Smith to construct upon their sturdy govt staff and company-wide imaginative and prescient.

Giles Smith stated: “After 22 years as CEO of GForces and a couple of years as Automotive Transformation Group’s CPO, I felt it was the appropriate time to make means for Anson who has demonstrated an abundance of expertise and has the appropriate expertise for this function.

“He has performed an integral function within the growth of our newly launched NetDirector Digital Retailing Suite, and through his 20-plus years inside the automotive business, has established an distinctive understanding of expertise and the way this will help each customers and retailers adapt to the ever-changing panorama of automotive retail.

“I totally assist Anson’s appointment as my successor and stay up for seeing what he’ll deliver to his new function.

“Going ahead, I’ll proceed to have a vested curiosity within the group as an lively board member and can work carefully with the chief staff to construct upon our ever-evolving merchandise and targets.”

Incoming ATG CPO Anson MonizMoniz stated: “I take nice satisfaction in being appointed Giles’ successor and can guarantee our prospects stay on the coronary heart of each new innovation we deliver to market, be it a digital, information or retention resolution.

“I’m delighted to embark on the following chapter of my profession with Automotive Transformation Group as we proceed to create worth and drive efficiencies all through the total lifecycle of auto possession.”


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