Hendy Group ramps-up the luxurious of its franchise portfolio with the opening of a Maserati automotive dealership in Poole as we speak (December 1).
The AM100 automotive retail group introduced its relationship with the enduring Italian efficiency automotive model to fruition at its Hendy Sports activities Vehicles Centre on the A350 West Quay Street.
It joins a various line-up of manufacturers for the retail group, which has just lately added Lotus Cars and the Moke brand to its checklist of OEM companions.
Hendy now represents 21 automotive manufacturers within the UK from 65 places within the south and southwest.
Chief govt Paul Hendy stated the addition of the enduring marque to the group’s portfolio demonstrates Hendy’s power and ambitions for the long run.
“Maserati is synonymous with distinctive design, innovation, efficiency and fervour and we sit up for being a part of the model’s future within the UK,” he stated.
“That is an especially thrilling time to be including Maserati to the Hendy portfolio, as 2023 will see an enormous inflow of recent fashions and the model is heading in direction of a full electrified vary by 2030.”
Amongst an inventory of recent fashions aiming to rework Maserati’s registrations fortunes and elelvate its worth level within the coming years are the Grecale SUV, the MC 20 Cielo roadster, the GranTurismo coupe, the full-electric Folgore and a zero-emission model of its Quattroporte saloon.
Yr-to-date to the tip of October, Society of Motor Manufacturers and Traders (SMMT) new car registrations data confirmed that Maserati’s UK new automotive registrations had been a single unit down at 618.
A 12 months in the past the Stellantis-owned model vowed to take care of the “centrality of dealerships’ function” after unveiling a new OTO Retail project corporate identity (CI) in a bid to adapt to prospects’ rising calls for for on-line automotive gross sales.
Hendy stated that funding in its newly-opened Poole dealership throughout 2023 will deliver the positioning in-line with model’s new retail retailer idea.
Commenting on the appointment of Hendy Group, Maserati North Europe Common Supervisor, Peter Charters stated: “We’re delighted to be working with the Hendy crew as our model continues to develop within the UK.
“They’ve constantly proven to us how dedicated they’re to driving success and delivering luxurious ranges of gross sales and repair care, which is paramount to a luxurious model like ours.
“We’re delighted to have the ability to now serve present and potential Maserati house owners within the south and south west and sit up for a really profitable partnership within the years forward.”
