Hyundai Motor unveils all-new design for Seventh-generation Grandeur flagship sedan

Exterior and inside designs have a good time Grandeur’s legacy whereas pointing the best way for the way forward for premium mobility

Hyundai Motor Firm immediately unveiled the daring new design of its seventh-generation Grandeur, badged as Azera in markets exterior Korea, flagship sedan. The all-new mannequin comes six years after the sixth technology launched in 2016.

Since its authentic debut as Hyundai’s high-end sedan in 1986, Grandeur has led the Korean sedan market, with design and improvements that stand for achievement and premium high quality. The seventh-generation Grandeur has developed right into a mannequin with a brand new degree of refinement and class, filled with revolutionary design cues and high-tech particulars, which displays the good transformation taking place within the mobility sector with out shedding sight of the mannequin’s great heritage.

“The seventh-generation Grandeur expresses our respect for the previous and dedication to maneuver on to the long run,” stated SangYup Lee, Government Vice President and Head of Hyundai Design Heart. “We’re creating a brand new commonplace for the premium sedan market by way of emotive design and a refined buyer expertise.”

Creating an exterior design that completely fuses artwork and expertise

The All-New Grandeur’s exterior design takes inspiration from earlier fashions and applies Hyundai Motor’s philosophy to replicate on its previous whereas setting a course for the long run.

One of many mannequin’s most outstanding elements is its pure quantity and wonderful sense of proportions that steadiness premium and dynamic styling attributes. The All-New Grandeur is outlined by a Seamless Horizon Lamp impressed by the primary mild of daybreak, accentuating the mannequin’s vast stance and harmonizing with its parametric jewel grill. The Seamless Horizon Lamp is an ideal fusion of expertise and artwork and characterizes Grandeur’s future-focused design sensibility.

The big sedan’s pure quantity is accentuated by a single character line that runs easily and horizontally from the headlamps to the rear mixture lamp over clear, uncluttered physique sides with frameless doorways and auto-flush handles that replicate the mannequin’s up to date model and refinement.

Grandeur’s stretched wheelbase harmonizes with the boldly receding cowl level and C-pillar to supply a wonderful sense of spaciousness in addition to dynamic and sporty proportions.

The ‘Seamless Horizon’ design can be utilized to the signature mixture lamp that spans the taut rear finish, emphasizing the mannequin’s slim but assured stance.

An inside that serves as an oasis for leisure and restoration

For the All-New Grandeur, Hyundai Motor created a wrap-around inside area trimmed in premium and sustainable supplies to supply a clear, snug respite for busy lives.

The ambient temper lighting spreads softly throughout the door trim and the entrance of the dashboard, and interactive lighting on the higher proper of the built-in show offers a brand new consumer expertise. The sample particulars on the door trim are designed with a fragile Korean aesthetic. Collectively, these parts present passengers a relaxing area for leisure and restoration.

The steering wheel was additionally impressed by the single-spoke design of the first-generation Grandeur and reborn in its present kind by integrating and rearranging controls to supply a extra optimized structure for the motive force. With the gear knob moved to the steering wheel, the console area offers neat and clear storage conveniences and wi-fi charging tailor-made for numerous buyer life and connectivity wants.

On the sleekly styled inside surfaces, designers utilized actual wooden, aluminum and naturally dyed Napa leather-based quilted in a standard Korean sample to supply additional differentiation and refinement. The sedan’s inside and exterior abound with sustainable supplies. Along with eco-process Napa leather-based, there’s hygienic, anti-bacterial leather-based utilized to varied touchpoints.

SOURCE: Hyundai

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