Isuzu UK is making ready for a decade of “important change” within the pick-up sector after reaching the 50,000-registration milestone with the Isuzu D-Max.
The Japanese model – imported to the UK by Subaru and GWM Ora importer the IM Group – has reached the registrations milestone over 10 years after the D-Max changed its outgoing Rodeo mannequin in April, 2022.
Alan In a position, model director at Isuzu UK, stated the D-Max had confirmed to be superb for the the UK market, including that the model is now able to embrace the challenges one other decade of pick-up gross sales is certain to convey.
“During the last 10 years, the D-Max has been the best choice for these on the lookout for a tricky, dependable, and reliable pick-up, particularly given our loyal reference to the agricultural and development industries,” stated In a position.
“The most recent automobile which was launched final yr has additionally enabled the model to compete strongly in different areas such because the leisure market, in a manner we have now not been capable of do beforehand.
“The subsequent 10 years might be certainly one of important change for the pick-up market, particularly within the UK, however we’re embracing the longer term and can evolve with the market necessities, and we look ahead to extra success for the Isuzu model and the mighty D-Max.”
The most recent technology Isuzu D-Max went on sale within the spring of 2021 and have become the primary pick-up to realize the maximum five-star rating in the new Euro NCAP safety tests regardless of being deemed the D-Max “too-aggressive” within the head-on collision security take a look at together with the brand new Land Rover Defender.
In 2022, Isuzu UK introduced six new variants for the D-Max line-up and launched the halo mannequin for the model, the Isuzu D-Max Arctic Vehicles AT35.
The model appointed 13 retailers as authorised Max Arctic Trucks AT35 dealers this summer season.
Isuzu UK was additionally introduced because the new title sponsor of the Isuzu FA Trophy and A Vase, together with a partnership with the Irish FA.
In October 2022, Better Manchester-based Premier Automotive opened its doors to the 107th dealership in Isuzu UK’s franchised retail network.
JT Hughes and Chorley Group are among the many model’s newest franchised retail community additions in 2022 after a collection of appointments from the now discontinued Mitsubishi Motors in the UK franchise final yr – welcoming 16 new sellers in whole.