Lookers’ Charles Hurst automotive retail division has struck an settlement with sports activities automotive maker Lotus Automobiles to develop its solely dealership in Northern Eire.
The Geely-owned efficiency automotive model’s new Emira coupe all-electric Eletre SUV might be launched to the group’s Boucher Highway automotive retail complicated in Belfast below a brand new company mannequin retail settlement between the 2 events.
That includes the latest Lotus corporate identity (CI), the brand new facility is scheduled to open its doorways to clients in early 2023.
Charles Hurst’s group operations director Jeff McCartney mentioned: “The brand new Lotus dealership displays our continued dedication and funding in elite automotive manufacturers, consolidating Belfast’s standing because the official residence to the perfect in luxurious and efficiency motoring.
“Charles Hurst is proud to companion with this first-class model, which can present one other wonderful providing to current and future clients.”
Lotus is added to an current assortment of premium model companions of the Charles Hurst enterprise which already consists of Ferrari, Maserati, Bentley and Aston Martin.
Lookers chief working officer Duncan McPhee mentioned: “The Lotus model is synonymous with innovation, dynamic efficiency and cutting-edge expertise, and we’re thrilled to incorporate it inside our portfolio of world-class motoring manufacturers at Lookers.”
Lotus UK has been on a drive to develop its international retail footprint below Geely, which additionally owns the Polestar, Volvo and London Electrical Automobile Firm (LEVC) manufacturers.
Firstly of 2022 it made the switch to an agency model agreement for its increasing automotive retail community.
In a subsequent interview with AM in regards to the transfer Lotus’s government director of gross sales and aftersales, Geoff Dowding, told AM that agency model car retail must be ‘collaborative and win-win’.
In April this yr, in the meantime, Lotus Automobiles itself revealed plans to open a new two-story ‘global store’ opposite the Ritz hotel on the coronary heart of London’s prestigious Mayfair district.
Commenting on the creation of a brand new automotive retail facility in Belfast with Charles Hurst, Dowding mentioned: “The one method to actually perceive a Lotus is to drive one, and we’re delighted that our partnership with Charles Hurst will give individuals throughout Northern Eire the prospect to just do that.
“The brand new showroom and the Charles Hurst workforce means we’re giving extra individuals the chance to expertise our high-performance autos first-hand.”