Maserati and Barbie collab to launch bespoke Grecale

Maserati has joined forces with Mattel Inc’s Barbie to unveil a bespoke version of its newest SUV – Grecale.

The Fuoriserie Maserati Grecale is a Trofeo model which has a 530-hp V6 Nettuno engine.

In “full Barbie style”, pink hue covers the automobile with wonderful acid-yellow traces, impressed by the Trident’s racing heritage.

The SUV’s exteriors which characteristic the Barbie brand, are sealed with an iridescent topcoat that reveals a rainbow impact within the sunshine.

The black inside options full-leather seats, dashboards, carpets, and doorways – accented with pink stitching – in addition to branded headrests with the distinctive “B” badge.


Maserati described the collaboration as “unconventional” however stated the benefit of it’s is expressed by way of its latest SUV, “designed to show on a regular basis driving experiences into one thing excellent, and chosen by Barbie to match her multi-faceted way of life starting from a enterprise assembly to a glamourous occasion”.

The Barbie Maserati Grecale is designed below the Trident’s Fuoriserie customisation program, and as an ultra-limited Fuoriserie version, will solely be out there in two customized models globally.

For the US unique bespoke version, a ten% of the gross sales value will go in direction of the Barbie Dream Hole Challenge – the Barbie model’s ongoing international initiative that companions with charities to assist present equal alternatives and take away boundaries for women.

Further particulars relating to the second customized unit will likely be introduced in 2023.

Maserati just lately unveiled its new global retail store concept, with the opening of a brand new house in Milan. It’s one layer of the bigger Maserati OTO (online to offline) retail experience.

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