Motorvogue set to hitch Peugeot franchise with addition of Desira Group website


Motorvogue is ready to hitch the Peugeot franchise with the addition of Desira Group’s franchise in Bury St Edmunds after vowing to take a position an additional £2 million into automotive dealership enhancements.

The Northampton-based automotive retail group has stated it’s going to follow-up June’s opening of a brand new Alfa Romeo and DS showroom in Norwich and July’s opening of a new Fiat, Abarth and Citroën site in Bury St Edmunds with the funding in website openings and refurbishments over the following three years.

And the addition of extra Peugeot franchises types a part of a plan that can develop its dealership portfolio from 30 to 35 places.

Managing director Jon Pochin, who first aired his intention to pursue a multi-brand dealership method in a 2017 dealer profile feature with AM, stated: “We’ve made important investments this yr to keep up group momentum, each commercially and in extending our footprint in key territories.

“We’re additionally persevering with so as to add new franchises for manufacturers which are aligned with our values and ambitions.

“We’re enthusiastic about including a brand new Peugeot franchise to the fold subsequent Might, enhancing the breadth of latest automotive choices at our enhanced Bury St Edmunds location.”

Based in Northampton in 2008 as a solus-brand motor retail operation, Motorvogue now represents 12 manufacturers from 30 showrooms and recorded a turnover of £71.4m in its monetary yr to the tip of June 2021, alongside a revenue earlier than tax of £433,700.

This in comparison with a turnover of £87.1m and a pre-tax lack of £58,839 within the earlier, closely COVID-19 impacted, buying and selling interval.

Again in March Motorvogue appointed two new regional directors as a part of a development plan to speed up its turnover by 70% to £200 million by June 2025.

Man Twiselton took on the brand new Midlands and Cambridgeshire division after re-joining the group from Endeavour Automotive, the place he was Volvo and Polestar franchise director. He has additionally held Rockar, Marshall and Ridgeway.

Simon Taylor leads Motorvogue’s Norfolk and Suffolk division after being recruited as a gross sales director from Cheshire-based Mangoletsi.

Pochin stated: “We now have a extremely engaged workforce that underpins our development technique, and we’re actively recruiting at a lot of our places.”


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