Roland Berger: Automotive Disruption Radar: 60% of potential automobile consumers think about shopping for an electrical car


Electrical mobility is booming despite the tough financial scenario and tight world provide chains. As a share of worldwide new automobile gross sales, electrical automobiles and plug-in hybrids rose from 4.6% (2020) to 9.5% (2021). The pattern reveals no signal of slowing, with 60% of potential automobile consumers around the globe already contemplating an electrical car as their subsequent automobile. These are among the many key findings of Roland Berger’s newest Automotive Disruption Radar (ADR), a twice-yearly research of 26 automotive indicators in 23 international locations.

“Improvements like autonomous driving and electrical mobility have to be pushed if we’re going to cut back world carbon emissions,” says Wolfgang Bernhart, Associate at Roland Berger. “Regardless that many international locations have made progress, we’re solely simply starting to achieve an inflection level for contemporary mobility. The duty now’s to take present applied sciences to the following stage. The automotive business ought to take this problem as a chance to construct competitiveness for the long run. The shopper demand is there. Automakers that act quick can energy forward of their competitors.”

China again on high

After a two-year hole, China tops the ADR rating as soon as once more. Causes embrace the truth that, as a number one nation within the electrical car business, it’s extra open to new driving applied sciences. Added to that, virtually 500 million Chinese language now have entry to a 5G cell community, vital for autonomous automobiles. The inflection level has arrived in China, with the 5G commonplace overtaking 4G.

The Netherlands positioned second within the rating, partly due to the federal government’s very early determination to ban the sale of combustion engine automobiles from 2030. Third is Singapore, adopted by Norway and Sweden in joint fourth place. South Korea got here in sixth, with Germany and the UK sharing seventh spot. Germany handed a legislation in Could 2022 allowing automobiles with Degree 4 autonomous driving functionality (no human interplay wanted) to be pushed on public roads. This at the moment counts as essentially the most progressive nationwide laws on autonomous driving.

Sturdy curiosity in electrical automobiles results in rising gross sales figures

World provide is increased than ever, with 550 completely different electrical car (EV) and plug-in hybrid (PHEV) fashions, and buyer demand is rising. China takes pole place in absolute numbers, with virtually 3.4 million EVs and PHEVs offered. Germany is in second place, with 691,000 electrical automobiles offered. When it comes to the market penetration of EV/PHEV/FCEVs, Norway (76.4%), Sweden (41.2%) and the Netherlands (25.2%) lead the sphere.

Conventional OEMs danger falling behind

The survey reveals that new, specialised producers that produce electrical automobiles solely and are thus in a position to place themselves as zero emission corporations have a big benefit towards conventional OEMs. Solely 12% of respondents mentioned they might keep on with the normal OEMs when shopping for an electrical automobile. Conversely, greater than 3 times as many (38%) mentioned they might solely purchase an electrical car from one of many new electric-only automakers.

“If the incumbent OEMs don’t adapt quick to the brand new circumstances available on the market and redesign their enterprise mannequin from each a monetary and a technological standpoint, they’ll discover themselves overtaken by the competitors,” states Stefan Riederle, Associate at Roland Berger.

SOURCE: Roland Berger


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