The Sandown Group has achieved a 222% improve within the variety of leads marked as ‘misplaced’ by employees which might be subsequently transformed to a sale.
The Mercedes-Benz retail group attributed the rise to an enhancement to its course of that alerts potential prospects about related inventory by way of automated emails.
Buyer enquiries are sometimes outlined as ‘misplaced’ by seller employees if an acceptable make and mannequin of automotive will not be accessible – a standard incidence given the continuing industry-wide inventory shortages.
Nonetheless, the AM100 group has used Advertising Supply’s VoiceBox system to robotically e mail ‘misplaced’ prospects as quickly as an acceptable mannequin turns into accessible.
The software program has been carried out in any respect 11 of Sandown’s areas throughout Surrey, Hampshire, Berkshire, Dorset and Wiltshire promoting and servicing Mercedes-Benz new and used automobiles and sensible automobiles. The e-mail-focused course of has been in place for the final six months.
Keith Jackman, head of promoting and CRM at Sandown Group, mentioned: “Inventory shortages cease us from changing enterprise as shortly as we wish, and it additionally creates an ongoing admin burden for gross sales employees – if we don’t need to surrender on a lead now we have to maintain checking and rechecking whether or not it may be fulfilled.
“The automation that VoiceBox presents takes all that burden away, monitoring the inventory scenario for us and issuing a tailor-made communication to the shopper in a well timed style. It’s saved giant numbers of prospects in our gross sales funnel and is making an actual distinction to our month-to-month numbers.
Advertising Supply’s Jeremy Evans is talking at AM Live today (November 10), delivering the presentation ‘Deploying superior know-how to return to fundamentals’ at 12:15–12:45.
Expert help for UK motor retailers will be on hand on the occasion, when the largest challenges and alternatives for franchised and impartial automotive sellers can be mentioned.