Stellantis axes 110-year-old Robins & Day automobile vendor group title

Stellantis has ditched the Robins & Day model for its UK automobile dealerships within the AM100 retail group’s one hundred and tenth yr of buying and selling.

The OEM big up to date its web site yesterday (January 18) in a transfer which formally completes a naming swap which began with the swap to Robins & Day by Stellantis &You UK branding early final yr.

Statements detailing the change on the platform mentioned that the transfer had been made to “present the significance of closeness to buyer and worker”.

It said: “We’re thrilled to announce the launch of Stellantis &You Gross sales and Providers, the brand new title for Robins & Day. The inclusion of Stellantis &You UK brings to the forefront, the advantage of Stellantis as one of many world’s main automakers and is centred on buyer expertise.

“Stellantis &You UK, Gross sales and Providers, brings collectively 12,000 collaborators, representing 11 manufacturers throughout 12 international locations, with a shared imaginative and prescient.”

Stellantis additionally mentioned that the title change can be accompanied by a “multi-million programme to maximise the visible attraction of our dealerships and supply a extra fulfilling, trendy surroundings for our clients”.

The OEM’s title swap for its bodily automobile retail operation follows its delay of a new agency model car retail strategy that can convey the OEM in nearer direct contact to its clients.

The transfer is now scheduled to be accomplished in January 2024.

In October final yr the carmaker behind Abarth, Alfa Romeo, Citroen, DS Cars, Fiat, Jeep, Vauxhall and Maserati additionally introduced its plan to introduce a new contiguous market area-style network plan to streamline its franchised vendor relationships, with the lack of 138 of its 918 franchised gross sales factors.

Not like Mercedes-Benz and Nissan, which have not too long ago disposed of their Mercedes-Benz Retail Group and West Way businesses, nonetheless, Stellantis now appears to be like set to retain possession of it personal dealerships within the UK.

AM featured a dealer profile with Robins and Day managing director James Weston again in 2020 through which he described a have to “reset and restart”.

Commenting on the group’s title change through social media this week, Weston: “A proud day right now, unveiling our plans for 2023 and past to all of our administration groups beneath our new Group title of Stellantis & You Gross sales and Providers!

“A large step ahead for our group and for our individuals, not simply inside our strategic course, but in addition the evolution of our values.”

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