Swansway and TrustFord carry festive cheer with charity donations


Swansway and TrustFord have made efforts to ease the cost-of-living burden and unfold some Christmas cheer with massive scale festive charity donations.

Crewe-based AM100 automotive retailer Swansway has donated £12,000 of Christmas items to charities throughout the UK as its Santa Patrol marketing campaign returns for 2022, whereas TrustFord boosted foodbanks throughout the UK through the ‘Fill Your Boots’ initiative.

Swansway’s marketing campaign has seen the group donate items starting from toys to choice containers and winter necessities resembling hats and gloves to charities in Birmingham, Blackburn, Bolton, Carlisle, Chester, Liverpool, Oldham, Preston, Stafford, Stockport, Stoke and Wrexham.

Donations have been made to Homestart, The Want Centre, BACKUP North West, Bolton Lions, Endeavour Challenge, Fortalice, St Peter and St Paul’s RC Major College, Cumbria Household Assist, Kidsbank Chester, The Wingate Centre and The Wishing Properly, Nugent, Attain out the Neighborhood, The Foxton Centre, Staffordshire Girls’s Support, The Gingerbread Centre, Household Pals and Homestart-HOST.

David Smyth, Swansway group director, stated: “It has been a tough 12 months for many individuals, and we hope that our Santa Patrol donations carry a smile to the faces of those that are most in want.

“It’s vital to us all at Swansway that we assist our charity companions all 12 months spherical, however to have the ability to spherical up 2022 by placing a present beneath the tree for individuals who would normally go with out is simply as vital, it’s a present from our Swansway household to the households in want.”

TrustFord, which was extremely counseled within the 2022 AM Awards Community Hero Award category, was in a position to contibute to meals banks all through the UK after websites grew to become donation hubs all through November.

As a part of its ‘Fill Your Boots’ marketing campaign, the OEM-owned vendor group invited colleagues and clients to donate non-perishable objects to assist and assist folks in want, together with those that have been closely impacted by the cost-of-living disaster.

Among the many meals banks that obtained assist was Newtownabbey Foodbank in Northern Eire, which has seen a rise in folks needing disaster meals.

Stuart Mustoe, performing chairman a chief govt and finance director at TrustFord, stated: “At TrustFord we’re at all times on the lookout for methods to offer again to our native communities and we all know that Christmas is usually a significantly difficult time for a lot of, and this 12 months goes to be even harder for lots of households.

“We couldn’t have imagined the unimaginable response to our outreach and the generosity of each our clients and colleagues has been heart-warming.

“We hope the donations will make a distinction to native households and supply a serving to hand to the incredible organisations that present this service.”

Mitchell Group channelled the festive spirit to pack the halls of Chester Cathedral for its annual Christmas carol singing spectacular final week.


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