Up to date: Motorvogue set to affix Peugeot franchise in Bury St Edmunds


Motorvogue is ready to affix the Peugeot franchise with the addition of a brand new dealership in Bury St Edmunds after vowing to speculate an extra £2 million into showroom enhancements.

However a spokesperson for Desira Group, which at present operates its Peugeot franchise on Bedingfeld Method, Bury St Edmunds, instructed AM it stays open for enterprise and beneath contract with the Stellantis-owned French model.

Northampton-based Motorvogue mentioned in an announcement that it’s going to follow-up June’s opening of a brand new Alfa Romeo and DS showroom in Norwich and July’s opening of a new Fiat, Abarth and Citroën site in Bury St Edmunds with its seven-figure funding in web site openings and refurbishments over the following three years.

The addition of Peugeot to its Bury St Edmunds multi-franchise facility from Might 2023, and extra Peugeot franchises in future, varieties a part of a plan that can develop its dealership portfolio from 30 to 35 areas, it mentioned.

Managing director Jon Pochin, who first aired his intention to pursue a multi-brand dealership strategy in a 2017 dealer profile feature with AM, mentioned: “We’ve made important investments this yr to take care of group momentum, each commercially and in extending our footprint in key territories.

“We’re additionally persevering with so as to add new franchises for manufacturers which are aligned with our values and ambitions.

“We’re enthusiastic about including a brand new Peugeot franchise to the fold subsequent Might, enhancing the breadth of latest automobile choices at our enhanced Bury St Edmunds location.”

Based in Northampton in 2008 as a solus-brand motor retail operation, Motorvogue now represents 12 manufacturers from 30 showrooms and recorded a turnover of £71.4m in its monetary yr to the tip of June 2021, alongside a revenue earlier than tax of £433,700.

This in comparison with a turnover of £87.1m and a pre-tax lack of £58,839 within the earlier, closely COVID-19 impacted, buying and selling interval.

Again in March Motorvogue appointed two new regional directors as a part of a development plan to speed up its turnover by 70% to £200 million by June 2025.

Man Twiselton took on the brand new Midlands and Cambridgeshire division after re-joining the group from Endeavour Automotive, the place he was Volvo and Polestar franchise director. He has additionally held Rockar, Marshall and Ridgeway.

Simon Taylor leads Motorvogue’s Norfolk and Suffolk division after being recruited as a gross sales director from Cheshire-based Mangoletsi.

Pochin mentioned: “We’ve got a extremely engaged staff that underpins our development technique, and we’re actively recruiting at lots of our areas.”


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