Rising AM100 PLC Vertu Motors’ high-profile efforts to leverage advertising and marketing and sponsorships to spice up its profile will ship “surprises” within the months forward.
The automotive retail group’s Bristol Road Motors and Macklin Motors divisions already listing Channel 4’s Components One protection, W Series and British Touring Car Championship (BTCC) teams, the Yorkshire, Nottinghamshire and Durham cricket groups and Burnley Soccer Membership amongst its key sponsorships.
However chief govt Robert Forrester, who appeared on ITV’s Undercover Boss to kick-start a brand new period of high-profile advertising and marketing, advised AM that there was extra to come back.
Talking after Vertu revealed its H1 financial results this morning Forrester, who just lately penned an opinion article for AM on the importance of its marketing strategy, mentioned: “I believe it’s righ to say that the general public notion of Bristol Road Motors and Macklin Motors has shifted.
“Now we’re closely aligned to motorsport, cricket and soccer, I believe there may be, maybe just one automotive retail group within the UK that may high us for consciousness and that may be Arnold Clark, however we nonetheless have a couple of surprises up our sleeve.”
Forrester mentioned that his son, specifically, had been impressed by Vertu Motors’ look on EA Sports activities newest FIFA ’23 soccer laptop recreation.
“He was completely cock-a-hoop when he noticed the branding on Burnley’s shirts on the sport,” Forrester advised AM. “It’s demonstration of the brand new audiences we’ve been in a position to attain.”
In Could final 12 months Forrester advised AM that his enterprise would proceed to drive a “big brand” profile after including 30 automotive stores in 15 months.
Chatting with AM on the time, he mentioned: “Our high-profile advertising and marketing is right here to remain. When you’re going to achieve success, you’re going to should have massive manufacturers.
“Take Coca-Cola, for instance. Why do you continue to see them on tv? By way of constructing a profile, it doesn’t cease.”