Vertu Motors strengthens Ford and Jaguar groups with new appointments


Vertu Motors has named a brand new franchise director for its Jaguar Land Rover division and recruited a brand new divisional aftersales director for the Ford South division.

James Boyd was beforehand the pinnacle of enterprise at Vertu Bolton Jaguar Land Rover, establishing the dealership as one of many largest and most worthwhile of the Group’s areas. He’s now set to affix the Divisional Staff as franchise director.

Boyd has risen via the ranks, having began as a gross sales government at Hillendale Land Rover again in 2008. He has since been a enterprise supervisor and a gross sales supervisor, along with senior gross sales supervisor at Farnell Bolton Jaguar Land Rover, which was acquired by the Vertu Motors group in 2013.

He’ll now be answerable for main the division to maximise their monetary efficiency, while making certain sector-leading buyer and colleague satisfaction.

Kevin Hardie is the group’s new divisional aftersales director for the Ford South division.

He began within the motor retail commerce as a elements adviser on the age of 18 and has since amassed a variety of expertise, particularly working for Audi UK and BMW UK, in addition to gaining model accreditations.

Earlier than becoming a member of Vertu Motors, Hardie was an aftersales director at Inchcape.

Lee Burns is shifting to Vertu Bolton Jaguar Land Rover, the place he’ll take over from Boyd as head of enterprise. He’s at the moment head of enterprise at Vertu Bradford Land Rover.

Burns first joined the motor commerce when he left faculty in 2009 and have become a gross sales government on the model’s Bolton dealership, earlier than Vertu Motors acquired the situation in 2013. He then progressed to be the location’s model supervisor, earlier than taking over a head of enterprise position inside Bradford.

Changing Burns as head of enterprise at Vertu Bradford Land Rover is Jai Aujla. He has labored on the finance aspect of the motor retail commerce since 2013, when he joined Vertu Bolton Jaguar Land Rover as an accounts assistant. He has since taken on many alternatives to climb the profession ladder, progressing to his most up-to-date position as dealership accountant.

Robert Forrester, Chief Government of Vertu Motors, stated: “Their promotions are a transparent indication of the emphasis Vertu Motors locations on skilled and private improvement, by encouraging and supporting colleagues to progress their careers throughout the Group.”

A primary half buying and selling replace from the PLC behind Vertu Motors, Bristol Road Motors and Macklin Motors revealed adjusted profit before tax of £28.2 million (H1 FY22: £51.8m) on revenues up 3.9% at £2bn.

Forrester stated in group’s assertion that “the enterprise is strategically very properly positioned with vital firepower to broaden its footprint of franchised dealerships throughout the UK”.

The group added its first Ferrari supercar and Volvo dealerships to its car retail portfolio via the £117 million acquisition of Helston Garages, earlier this month.


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