Volkswagen to ‘improve buyer focus’ underneath new chairman after Deiss departs


Volkswagen Group has highlighted a want to “improve its buyer focus” underneath a brand new chairman after saying that Oliver Blume would take the reins from Herbert Deiss.

The chairman of the German manufacturing big’s supervisory board, Hans Dieter Pötsch, praised Deiss for steering the corporate by way of “extraordinarily turbulent waters” as his successor was introduced throughout a gathering on Friday (July 22).

Blume will take over as chairman on September 1 whereas retaining a place as chairman of Porsche which he has held since 2015.

Pötsch thanked Herbert Diess on behalf of all the board, stating: “Throughout his tenure as Chairman of the Board of Administration of the Volkswagen Passenger Vehicles Model and as Chairman of the Group Board of Administration, Herbert Diess performed a key function in advancing the transformation of the corporate.

“The Group and its manufacturers are viable for the long run; its modern capabilities and incomes energy are strengthened.

“Mr Diess impressively demonstrated the pace at which and consistency with which he was in a position to perform far-reaching transformation processes. Not solely did he steer the corporate by way of extraordinarily turbulent waters, however he additionally carried out a basically new technique.”

Deiss might be thought-about as VW’s most public-facing boss ever after his efforts to drive an formidable electrification program noticed him interact with Tesla founder Elon Musk.

In Might AM reported that Deiss anticipated Volkswagen Group’s race with Tesla to grow to be the world’s main electrical car (EV) producer by 2025 to be ‘tight’.

He expressed shock on the tempo of progress achieved by the EV model as he addressed the Monetary Instances’ Way forward for the Automotive Summit.

The Financial Times reported that Deiss’ tenure had been marred by repeated clashes with VW’s highly effective German works council, nevertheless.

The council represents most of Volkswagen Group’s 300,000 German employees and occupies half of the 20 seats on it supervisory board.

Now Blume will tackle the problem of reworking the Volkswagen Group into the world’s main EV producer.

Blume joined the Volkswagen Group in 1994 and, since then, has held administration positions for the manufacturers Audi, Seat, Volkswagen and Porsche.

Commenting on his appointment as Volkswagen Group chairman Pötsch stated: “Oliver Blume has confirmed his operational and strategic expertise in varied positions inside the group and in a number of manufacturers and has managed Porsche AG from a monetary, technological and cultural standpoint with nice success for seven years operating.

“From the supervisory board’s standpoint, he’s now the precise individual to steer the group and to additional improve its buyer focus and the positioning of its manufacturers and merchandise.”


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