Volvo Automobile UK’s first sponsored automobile retailer completes showroom redevelopment


The first franchised car retail site to open under Volvo Car UK’s Sponsored Retailer Programme has accomplished a transfer right into a model new premium automobile showroom.

A part of a network-wide Volvo Retail Expertise (VRE) company id makeover for the Swedish model, Volvo Vehicles Shrewsbury is the newest enterprise to undertake the brand new look, following within the tracks of latest redevelopments at Stoneacre Motor Group’s Sunderland and Lincoln car dealerships.

Growth of the brand new facility has seen the enterprise transfer from its authentic location on Featherbed Lane to Outdated Potts Approach, Shrewsbury.

A press release issued by Volvo Shrewsbury stated the construct had been accomplished on account of a “vital, private funding by our managing director and Shropshire native, Chris Carr”.

It added: “Chris and his crew have labored laborious to make sure you have a seamless expertise and we’re very enthusiastic about seeing your reactions as you go to our new house for the primary time.”

Former Inchcape gross sales director Chris Carr took the helm of Shrewsbury’s former Greenhous Motor Group dealership in 2018 after partaking with Volvo’s Sponsored Retailer Programme.

The initiative was established with the goal of discovering gifted entrepreneurs within the UK motor commerce who need to run their very own enterprise with full producer assist.

On the time, Carr retained all 26 employees with a vow that it’ll stay “enterprise as traditional”.

Talking on the time Carr stated: “I’m excited to be on the helm of a enterprise representing a Volvo model that continues to launch superb new merchandise.”

This yr the enterprise was named among the many Volvo Car UK’s regional dealer group of the year award winners. It was its debut among the many franchise’s top-ranked performers.

Bradford-based Clive Brook just lately advised AM how plans to relocate his Volvo dealership in the Yorkshire town – as a part of the VRE CI – had been scuppered by “complicated current lease preparations” on the former Jaguar Land Rover (JLR) web site he hoped to occupy.

Brook has now dedicated to a multi-million-pound redevelopment of its current Bradford dealership and stated that he “can’t wait” to welcome clients to the brand new facility.


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