Volvo strikes in-car graphic partnership with Fortnite creator Epic Video games


Volvo has teamed-up with Fortnite creator Epic Video games to introduce hi-res in-car graphics for its subsequent technology of vehicles.

The Swedish premium carmaker has stated the transfer will carry “photorealistic visualisation expertise” into its subsequent technology of electrical automobiles (EV) as its prepares to transition to becoming a zero-emissions brand, sold entirely online, by 2030.

Already benefiting from a partnership with Google, which helped develop an Android working system for bot it and Geely’s Polestar manufacturers, Volvo will make use of Epic Video games’ “Unreal Engine” to drive real-time graphics.

Central to the brand new performance that outcomes shall be a brand new Driver Info Module (DIM) which is able to exchange present automobiles’ instrument cluster and is ready to make its debut in a brand new flagship EV later this yr.

In the meantime, Volvo’s next-generation infotainment system shall be greater than twice as quick as its predecessor.

“To supply our clients the absolute best person expertise and contribute to a protected and private drive, we’d like wealthy, immersive and responsive visualisation inside our vehicles,” stated Volvo’s chief product officer Henrik Inexperienced.

“Operating Unreal Engine in our vehicles allows this and makes it much more satisfying to spend time inside a Volvo.”

An announcement issued by Volvo right now (June 1) revealed that the OEM intends to develop half of its in-car software program in-house by the center of the last decade because it goals to introduce “ground-breaking new in-car purposes and platforms” and is now recruiting extensively inside software program improvement.

Earlier this month the model revealed that it is ready to integrate and consolidate EV charging functions and payment into the Volvo Automobiles smartphone app.

It was one in all quite a lot of tech-based improvements because the model’s preliminary public providing (IPO) in October final yr.

Most just lately it acquired a stake in carwow in a bid to drive its on-line automotive gross sales.

Commenting on its most up-to-date tech-based partnership, Heiko Wenczel, Epic Video games’s director of automotive and HMI for Unreal Engine, stated: “If you carry interactive, high-resolution graphics operating in actual time into the automotive, you open the door to an unlimited vary of recent methods to tell and entertain everybody inside.

“Volvo Automobiles’ deeply proficient design and product improvement groups have grasped this chance to do one thing recent that may preserve evolving with thrilling new options that make the most of the capabilities of Unreal Engine.”

Automotive advertising expertise enterprise Zerolight – which specialises in on-line and in-showroom configurators – is constructed on the foundations of a staff assembled from the gaming sector.

In a ‘guest opinion’ post for AM this week its chief growth officer Eva Poppe, who just lately joined joined from Unity Applied sciences, stated that retailers and OEMs should intention to ‘gamify’ automotive patrons’ omnichannel buyer journey to seize their consideration and loyalty.


We will be happy to hear your thoughts

Leave a reply