Waylands Automotive is poised to hitch the retail community of efficiency electrical car (EV) model Polestar with the opening of a brand new retailer in Bristol.
The three-time AM Awards Dealer Group of the Year (up to 10 sites) winner will add the Geely-owned model to a portfolio already that includes Volvo, Kia and MG as half the OEM’s drive to double its bodily footprint to 6 websites within the UK this yr.
Waylands’ new Polestar Area is already below improvement at Cribbs Causeway and is about toi open its doorways to prospects in late February.
Polestar UK chief govt Jonathan Goodman instructed AM: “We’re delighted to be partnering with Waylands.
“They’ve the experience we want via their work with Volvo and have already been working with us – helping with deliveries within the latter a part of final yr.”
Goodman mentioned that check drive services would quickly be opening in Bristol and Glasgow to assist the opening of the newest new Polestar Area openings.
The Glasgow facility shall be operated by present Polestar accomplice Lookers, which at the moment operates a Polestar Area in Manchester.
Polestar’s community of Polestar Areas grew in 2022 wit the opening of Paul Rigby’s new facility in Solihill and Endeavour Automotive’s new space at London’s iconic Battersea Power Station.
Commenting on Wayland’s new enterprise, group chief govt John O’Hanlon mentioned: “The addition of Polestar feeds completely into our technique of being the dominant retailer of electrical autos (EV) in our market areas.
“I’ve lengthy admired Polestar and wished to be a part of their journey – I drove the Polestar 1 and have visited The Dice in Gothenburg – so realising that ambition may be very thrilling.
“We already provide worth and mainstream EVs and Polestar actually provides a efficiency ingredient to that blend. The model desires to go toe-to-toe with Porsche, so there’s no battle in our portfolio. It’s a really thrilling prospect.”
Society of Motor Producers and Merchants (SMMT) new automotive registrations knowledge for 2022 revealed that Polestar’s registrations had grown by 79.3% to 7,345 models final yr.
Commenting on the model’s progress within the UK, Goodman mentioned: “We are going to proceed to develop our footprint as our quantity grows. With the dynamic we now have within the model we’re in an incredible place to double that scale in 2023.
“It’s very important that we stay a worthwhile operation for our retail companions and I do know that they’re very pleased with the best way issues are going for the time being.”
Waylands’ new Polestar Area is the newest in a collection of developments by the group, which have been mentioned by O’Hanlon in a current AM Information Present podcast.
Among the many new ventures is the group’s its first multi-marque dedicated EV sales centre, Waylands E, at Newbury in Berkshire, a brand new Volvo dealership in Bristol, a brand new MG Motor UK dealership in Newbury and a newly-acquired Kia dealership in Polestar’s residence city of Bicester.