Williams companions with artist Jeff Koons to present BMW i7 Artwork Honest debut


Williams Group has partnered with artist Jeff Koons to inject some color into its public debut of the brand new BMW i7 luxurious electrical automobile (EV) on the upcoming Manchester Artwork Honest.

The famend creator of pop artwork created his dream automotive, the ‘The 8 x Jeff Koons’, to make a splash on the Frieze Los Angeles earlier this 12 months and the AM100 car retailer will give guests to the Manchester occasion to get up-close to his creation alongside the i7 from November 4 to six.

Primarily based on the BMW M850i xDrive Gran Coupé, Koons describes his rolling art work as his “dream automotive” and the premium model spent over 200 hours making use of paint to make his imaginative and prescient a actuality.

“My version of the BMW 8 Sequence is my dream automotive! It is rather particular to me and I’ve wished to create a particular version BMW for a very long time,” Koons stated.

The BMW i7 that Koons’ creation will sit alongside is formally launched within the UK later this month.

A protracted-range luxurious automotive, the i7 has the aptitude to cowl 387 miles between prices and takes simply 34 minutes to top-up the battery from 10% to 80%, serving-up comparable swiftness on the street due to a 544PS energy output.

Order books are open now, with costs ranging from £107,400.

Since launching in 2008 Manchester Artwork Honest has welcomed over 80,000 guests who’ve spent greater than £5m on artwork, organisers declare.

​Williams Group's BMW/Mini and Jaguar Land Rover (JLR) dealerships at TraffordCityMan Adams, managing director at Williams, which represents BMW from its sprawling dealership site at TraffordCity, stated: “John Henry Williams based the enterprise in 1909 as a wheel producer on Deansgate – simply across the nook from Manchester Central the place the Artwork Honest is curated. 

“From beginning out making wheels over 100 years in the past, to now unveiling the futuristic all-electric BMW i7 so near our roots, is a privilege.

“Having represented BMW within the area for the previous 50 years, and because the longest serving BMW retailer within the North West, we’ve chosen this extremely anticipated occasion to unveil two of our  very particular automobiles, creating one other manifestation of our objective and ethos – the distinction is Williams.”

Thom Hetherington, the chief government of Manchester Artwork Honest, stated: “Since 2008 we’ve welcomed artwork lovers to the center of Manchester for the annual Manchester Artwork Honest.

“That is our most bold 12 months but, so to have the Williams workforce selecting to debut the BMW i7 with us is unbelievable.

“The Jeff Koons 8 Sequence is spectacular, we’re excited for our guests to be welcomed by the work of a world-renowned and well-respected artist.”


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